People of Story | Content Strategy & Website

Making Legacy Series with People of Story

Website Development, Content Strategy, Copywriting, Video Content Production

Project Overview

As a boutique video production agency, People of Story had earned a respectable reputation working with large clients such as Nike, Postmates, and Hyatt. Many of these projects, though, were smaller in scale and focused on capturing branded experiences at live events or internal educational material.

People of Story's founder and creative director Colin Cabalka wanted to expand this scope and showcase the team's capability as true storytellers.

My Contributions

I joined People of Story to help develop its new brand identity, design and build a new brand website, contribute strategy to client pitches, and help produce People of Story's first original episodic series, Making Legacy.
Watch the Series
People of Story
Lead Content Strategist
November 2018 - November 2020

Brand Identity and Website

I designed and developed People of Story's new brand identity and website, including a new logo mark, new website copy and sitemap, and thought-leadership blog. The website I developed was built using Webflow. This "low-code" approach allowed the People of Story team to fully own development in-house, drastically reducing the cost and allowing for quick iteration.

The result was an impressive and responsive brand website that showcases past work, defines the agency's creative process, and encourages visitors to spend time engaging with video content.

Episodic Content Strategy

"We search for the makers who've followed a passion and dared to create something new for themselves. Their work tells a story, and the experiences they deliver transform us."
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To attract new clients interested in branded storytelling, People of Story decided to produce its own brand series. By focusing on an episodic approach, People of Story was able to market like a media company—producing a series of "big rock" episodes that could easily be repurposed into "snackable" teaser content optimized for social promotion. Prior to the launch of the four episode series, I helped develop a "Meet The Makers" series of teaser videos to build awareness of the series and give each maker content they could share and promote through their networks.

Wistia Channels

For the release of Making Legacy, I recommended People of Story utilize Wistia Channels—an embeddable player experience akin to what visitors would find through their favorite streaming service. And since this experience was powered by Wistia, we were able to generate a high volume of subscribers and leverage analytics and marketing tools through Wistia to grow viewership.

To further support the launch of Making Legacy, I worked with Wistia's marketing team to develop a customer story exploring how Wistia powered our episodic storytelling strategy, and blog post giving a behind-the-scenes look at how we made the Making Legacy series.

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